Medications errros Essay Example | Topics and Well Written Essays - 500 words

Medications errros - Essay Example Available literature about medical errors states that emergency department often faces the challenge of medical errors. The intensity of the work conducted in the emergency department is one of the factors that may lead to medical errors. Emergency department is prone to medical errors because of the involvement of the individual medical practitioners . The influx pattern in the emergency department is another factor that influences the number or errors committed in this department. Some arguments about medical errors committed in the emergency department attest to the fact that medical professionals attending to patients on the emergency department often feel bored because of the inconsistent number of patients that the department receives. According to renowned scholar Norman, human beings always err (Schenkel, 2000). Thus, by considering this fact in mind, the medical professionals should be extra vigilant when handling patients. Medical errors such as wrong prescriptions are avoidable if the medical professional pays more attention to the patients. Other errors include over dosage, application of wrong procedures when handling a casualty, excessive and x-ray penetrations among others. First, is to understand the source of the error and develop means of avoiding the causes of errors. Second, create a possibility to undo actions. Third, create an environment, which may lead to tracing of the errors. Fourth, change the trends about errors (Schenkel, 2000). Critics argue that training is essential in eliminating some of the errors committed by medical professionals. Written report, for instance is important when handling a patients. Doctors or nurses may use the written document to identify the requirement of the patient. Personal responsibility is essential in defining the number of errors committed. By exercising care when handling a patient, errors arising from negligence would be avoidable. The safety of the patients is very essential. When

The Stamp Act Resolutions and The Declaratory Act Essay

The Stamp Act Resolutions and The Declaratory Act - Essay Example In this brief paper, the argument put forward by the colonists in the Stamp Act Resolutions and the crown’s response through Parliament in the Declaratory Act of 1766 will be reviewed to determine the position of both the colonists and the Britiah government as the two headed to war. The taxes imposed by the crown following the French and Indian War were intended by the British government to re-emphasize their control over the colonies in addition to raising funds for financing their empire. The colonists found the taxes oppressive and unreasonable, but not only due to their practical costs, but also due to the ideological foundations upon which they were founded. He colonists believed that they were being asked to bear all the responsibilities of being British citizens without any of the rights. Therefore they passed the Stamp Act Resolutions as a response to the taxing regime. The Resolutions presented an argument that was built around the idea that they were British citizen s.

Influences of Egyptian Art on Art Deco

Influences of Egyptian Art on Art Deco A dissertation on Art Deco how it was influenced by the discovery of Egyptian art, more specifically the findings at Tutankhamens tomb. Explore how the London exhibition of these findings was of great significance to the worlds of fashion interiors in the 1970s and how many designers started to redeploy Egyptian motifs in their work. Introduction Egyptian art and design was very much centred on decorative motifs and patterns for both large and small items. As Egyptian artefacts were uncovered and became known to modern civilization, their art designs began to have an influence on modern design.[1] This paper will look at how these Egyptian motifs and designs became hugely influential on the Art Deco movement in the 1920’s and 1930’s, as well as the revival of the movement in the 1970’s. There will be a particular focus upon the artefacts found in the legendary tomb of Tutankhamen. Through the London exhibition of this work, its decorative motifs spread into what we now know were the beginnings of the Art Deco movement. It also had a strong influence on the resurgence of Art Deco designs in 1970’s home decorations and furnishings. The paper will be split into two main sections, with the first section looking at the general influence of Egyptian design on Art Deco design. The second section will then look at specific examples of designs and designers to support the claims of Egyptian influence on Art Deco design through the artefacts of the Tutankhamen exhibition. Firstly, though, it is worth mentioning a brief history of how Egyptian design began to influence modern design, particularly in the Western world. It was in the 18th century that Egyptian design first became fashionable for furnishing within British homes, mainly through the influence of Italian design at the time. This is when obviously Egyptian items were being used as designs within homes, including obelisks and sphinxes. As Western society learnt more about Egypt through the decipherment of the Rosetta Stone, the opening of the Suez Canal and an exhibition of Egyptian artefacts by Belzoni in 1821, the trend for Egyptian design as a fashion continued throughout the 19th century and into the early 20th century.[2] However, during this time much of the Egyptian designs were limited to copies or replicas of large, visible artefacts of Egypt. It was not until the discovery of the tomb of Tutankhamen in 1922 that the styling of Egyptian design began to really influence modern design. The artefacts in Tutankhamen’s tomb were of amazing quality and style, and it is these artefacts that inspired the Art Deco movement. Examples first appeared in architecture such as the Hoover Building in London in 1931/32, which is still around today. Many other aspects of design from this period such as furniture, jewellery, and even clothing were influenced by Egyptian design. However, it was the Art Deco movement that took Egyptian motifs and designs and used them in a different way, rather than exactly copying or reproducing existing designs. [3] The artefacts of Tutankhamen again had an influence on design in the 1970’s as they were exhibited in London. This sparked a renewed interest in Egyptian design and again clothing, furnishing and decorations were created in an Egyptian style. The next section of the paper will look at the general design similarities between Egyptian design, particularly the Tutankhamen artefacts, and the Art Deco movement. Influence of Egyptian Motifs on Art Deco At first glance, the obvious similarity between Egyptian design as seen in Tutankhamen’s tomb and Art Deco design is the use of decoration to cover as many different surfaces as possible. Egyptian designs were highly decorative, and this was a huge influence on the Art Deco movement that used decorative patterns and design elements wherever there was space to do so. [4] However, the term Art Deco itself was not coined until the 1960’s, and in the 1920’s and 1930’s the movement which is later known as Art Deco was more concerned with mixing the glamour of Hollywood with the mystical and spiritual designs of ancient cultures such as Mayan and Egyptian. The concept of Art Deco was to do with forms, shapes and geometric lines which signified the rise of the machine age, the aeroplane and the automobile. However, they also mimicked the geometric patterns found in Egyptian design and hieroglyphs.[5] As 1930’s Britain and America were reaching a more advanced stage than modern society had ever achieved, the style of Art Deco paid homage to this through its use of the Egyptian motifs – the motifs of the ‘pinnacle’ of ancient society. The influence from Egyptian design also had to do with a fascination for the primitive and the primeval of ancient times. The influence of the Tutankhamen artefacts can be seen in the adoption of pharaonic imagery in Art Deco, such as scarabs and cats.[6] An article in Harpers Bazaar in 1928 showed this influence directly by showing women’s accessories of the time against profiled heads of Egyptian females.[7] There was a very clear influence from Egyptian design on the Art Deco architecture in cities like London and particularly Manhattan in the 1930’s. Symbolically, the beginning of the era of skyscrapers is like the looming of the ancient Pyramids. There is a certain sense of mystery in such powerful and dominating structures, and this was certainly part of the Egyptian influence on Art Deco architecture at the time.[8] Other designs in Europe more showed more direct influence from Egyptian design, with pyramid style apartments and buildings being planned in London, New York and Paris as a sign of luxury and sophistication.[9] Hybridism is another area where Egyptian design has influenced Art Deco. Egyptian design was based upon a mix of traditional and contemporary styles, and mixed decorative style with function and purpose. Art Deco also did this by mixing not only Egyptian styles but the styles of other ancient cultures as well as the functionality and precision of modern design.[10] Whilst Egyptian design was a hybrid of designs from the cultures and peoples that were dominated by the ancient Egyptians, so Art Deco was a mixture of the traditional and the modern from all over the world. Egyptian design was also important as a social influence on Art Deco, because the discovery of Tutankhamen and the tomb’s wonderful artefacts represented a time when luxury, mysticism and a ‘golden age’ were occurring. During the 1920’s and 1930’s people were still recovering from the ravages of the First World War, and they wanted to move away from those times of hardship into a new era of peace, fashion and decadence. Egyptian design was a perfect representation of such an era, and this is another reason why the Art Deco designs of the time incorporated Egyptian motifs.[11] The geometric patterns of Art Deco however are perhaps the main focus of the movement’s aesthetic, and came not only from Egyptian design influences but from the influences of Cubism. It was the geometric patterns of Cubism mixed with the decorative aesthetic of Egyptian design that influenced much of the European and American movements of Art Deco during the 1920’s and the 1930’s.[12] A further design aspect of Art Deco influenced by the Egyptian, or at least the perception of Egyptian, design was the concept of feminine style. The 1920’s and the 1930’s were the start of a new era for feminine style after the austere fashions of the early 1900’s. Egypt, with its female gods and female ruling figures, is seen as a barometer of classic feminine elegance and style. Therefore, many of the fashion styles and interpretations of Egypt at the time were based on this idea of femininity. Nowhere can this be better seen than in the 1930’s film version of the story of Cleopatra, where Cleopatra is played by Claudette Colbert. The movie was made on the back of the popularity of Egyptian-inspired Art Deco, or ‘Nile Style’ as it was sometimes referred to in Hollywood circles. Colbert’s image as Cleopatra was far more about current Art Deco style than historic recreation of Egyptian design.[13] She even advertised her hair in a curled ‘Egyptian’ style and endorsed Cleopatra Egyptian-inspired dresses and gowns like those shown in the movie. Even the physical feminine style for women at the time of being tall and thin was similar to historical records of the feminine style preferred in ancient Egypt. Her costumes in the film were influenced by those historically recorded for Isis. Below is an example of this style, showing the influence of Egyptian style on Art Deco even in contemporary movie-making of the time. This may have been a film based on an Egyptian story, but Colbert was known for wearing modern styles even in such movies and this is reflected in the Art Deco Egyptian dress worn. Colbert’s Art Deco Cleopatra Look[14] The Art Deco movement’s use of Egyptian motifs and design was certainly launched fully by the discovery of Tutankhamen’s tomb in 1922, and this set off the recreation and interpretation of Egyptian artefacts and design in almost all areas of art and design. This ranged from costumes such as those designed by Sonia Delaunay, the Egyptian Theatre by Grauman and the biscuit tins of Huntley and Palmer. Some of these designs will be examined more closely in the next section of the essay. What all of these designs share is the sense of decadence, elegance and sophistication that people craved during this era and was expressed through the use of Egyptian motifs.[15] Art Deco architecture was influenced by Egyptian architectural techniques in that it places a certain importance on aesthetics as well as functionality. This makes the architecture closer in some ways to painting or art rather than merely the design of buildings. Art Deco buildings like the Egyptian buildings were highly functional, but not at the cost of style and decoration.[16] Jewellery of the Art Deco period was also greatly influenced by Egyptian design as well. The fascination with Egyptian culture meant that artefacts from Tutankhamen’s tomb were reproduced or at the very least elements of their design were used for highly sought after jewellery pieces. Although Egyptian motifs had been used before this time, this was the first time that they were used to such an extent in modern, fashionable design. Van Cleef and Arpels in Paris set tiny Egyptian figures in coloured stones into a diamond background, and Cartier designed Egyptian-inspired clocks. A heavy use of previous metals such as platinum and gold as well as diamonds became more popular, inspired by the hugely elaborate and stunning gold pieces found in the tomb. However, this type of jewellery became less popular after the 1929 Wall Street crash and cheaper materials were again used.[17] However, not all of the Art Deco movement was influenced so heavily by Egyptian design. The Art Deco movement in Paris was influenced more by the visit of the Russian ballet and the aesthetics that came with their performance. However, in London and New York the scenes, particularly architecture and interior decoration were highly influenced by Egyptian design.[18] However, towards the end of the 1930’s the style started to become less fashionable, and tastes changed. The Art Deco movement though would be revived in Britain in the 1960’s and 1970’s, again when it was heavily influenced by the arrival of the London exhibition of the Tutankhamen artefacts. The first stirrings of the Art Deco revival in London were through retail styles of stores like Biba in Kensington. The ceramic designs of Clarice Cliff were still in high demand, and even the headquarters of MI6 has a number of Art Deco touches in terms of detail and symmetry. [19] However, it was the arrival of the Tutankhamen exhibition in London in 1972 that again sparked a revival of Egyptian-inspired Art Deco style. The sheer excitement and opulence of the exhibition of these world famous treasures meant that Egyptian design once again became fashionable. The exhibition attracted around 1.7 million viewers in its year run and inspired the revival of the Egyptian inspired Art Deco movement that is sometimes referred to as ‘Egyptian Revival Art’.[20] This revival of the Art Deco was also a response to Modernism that had deemed Art Deco too decadent and had replaced the decoration with ‘cleaner’ looks. The Postmodernist architecture and design began to pay homage to the decorative excesses of Art Deco and ornate jewellery, ostentatious sports cars and lacquered furniture once again moved design back towards a more decorative aesthetic.[21] It was almost as if the arrival of the Tutankhamen exhibition sparked a remembrance of the Art Deco style, and this created the first real collecting phase of Art Deco in the UK. Exhibitions and retrospectives began to flourish and the movement was looked at again in a new light. It once again became fashionable as celebrities such as Elton John and Barbra Streisand began to collect Art Deco pieces. [22] We have seen in this section how Egyptian motifs were one of the key elements in the Art Deco movement in the 1920’s. The real spark of inspiration came with the discovery of the tomb of Tutankhamen by Howard Carter in 1922. The decadence and decorative appeal of the artefacts in this tomb appealed to the tastes and fashions of the time and became imbedded in the Art Deco movement. The architecture of New York and London during this period is highly influenced by Egyptian motifs, as well as the furnishings, fashion and art. Although the movement was replaced by Modernism in the 1940’s, the arrival of the Tutankhamen exhibition in London in 1972 once again created a demand for Art Deco designs that were inspired by Egyptian motifs. The next section of this paper will examine some of the key examples of Egyptian motifs within Art Deco design in the 1920’s/30’s and the 1970’s in Britain and how they are inspired by the artefacts found in Tutankhamen’s tomb. Examples of Egyptian Motifs in Art Deco Fashion and Interiors The Egyptian motifs appeared in Art Deco in the 1920’s and 1930’s most prominently in the architecture of Britain and America. In Britain, perhaps the best surviving example of this Egyptian inspiration in Art Deco is the Hoover Building in Perivale.[23] Other good examples still to be seen in London are The Daily Telegraph Building designed by Ernest Elcock (1928-1931). This building has huge, bulging Egyptian columns. Another building of the same era is the Carreras Building in Camden which features an imposing Egyptian colonnade. [24] The Carreras Building is influenced by the Temple of Bubastis, the cat-headed goddess. It had a sense of spaciousness and light to match the mystical feeling of the ancient temple, and was adorned with a wide variety of Egyptian motifs and designs.[25] In America one of the earliest examples was the Egyptian Theatre (1922) by Sid Grauman. However, many of the skyscrapers in New York built during this era have some Egyptian influence – even the famous Empire State Building with its needle-like point and angular edges similar to many of the ‘needles’ found in Ancient Egypt.[26] The rebuilding of San Francisco after the terrible 1906 earthquake was masterminded by Timothy Pfleuger. He built a number of Art Deco buildings including the Castro Theatre and the Telephone Building. Pfleuger mixed all types of ancient cultural influences into his decorative works including Egyptian and Mayan motifs.[27] Interior design was also influenced by the Egyptian motifs from Tutankhamen’s tomb. The Harrods Egyptian escalator hall in London may not be the best example of Art Deco, but it shows how the influence of Egyptian design continues even as art movements change. The designer, William George Mitchell said that he wanted the â€Å"staircase to be a walk-in sculpture, a journey from the Lower Nile to the Upper Nile.†[28] It is also clear that the areas where Art Deco was most prevalent tend to have the most examples of Egyptianized architecture. London has some, but the Art Deco movement was more prevalent in New York and this is where the largest concentration of Egyptianized buildings is located. The influences of Egyptian design could even be seen in the writings of famous literary minds of the time. F. Scott Fitzgerald begins one of his most famous short stories known as ‘May Day’ with a sort of Mock Arabian introduction of how New York will be reborn for the Art Deco. It establishes the importance of exoticism within Art Deco, which is certainly something that Egyptian design can add to the mix.[29] This exoticism can be seen in the jewellery of the time, particularly the high-aesthetics of Cartier. As Bracewell discusses an exhibition at the Victoria and Albert museum on Art Deco, a 1925 vanity case is mentioned as an example of this Egyptian-inspiration in Art Deco. The vanity case is the shape of a sarcophagus, and illustrates the exotic luxury that is synonymous with Egyptian designs in Art Deco pieces. The catalogue option for the vanity case reads as a veritable plethora of luxurious materials and decorative design – Gold, platinum, carved bone, sapphires, emeralds, diamonds, onyxes and enamel; interior with folding mirror, tortoiseshell comb, lipstick holder and cigarette compartment.[30] The Cartier jewellery epitomised both the visual design aspects of Egyptian design in Art Deco, but also the ethos and ideals of the Art Deco movement. The jewellery was decadent, but because it harkened back to the past and primeval culture it was not ostentatious in the same way as the Art Nouveau movement before it. The Cartier brand and its use of precious materials using modern lines, but combined with ancient motifs and symbols, shows the glamour and escapism that Art Deco was trying to create.[31] The furnishings of the time were also examples of the almost Pharoah-esque aesthetics of the Art Deco movement. Two houses in England – Coleton Fishacre and Courthauld house – are excellent examples of the use of luxurious fabrics and different textured materials within Art Deco interior design. The influence from Egyptian design is less obvious here, and is more to do with the luxurious fabrics and importance of aesthetics that are stylistically similar to the ancient Egyptian palatial interiors. Both use clean lines mixed with good colours, sensitive lighting and textured materials to create a tactile environment. The interior of Coleton Fishacre was designed by Basil Ionides, who invoked a Jazz Age feel in the house. Dining rooms contained Lalique lights, and ornate iron framed furnishings. The sea-blue tabletop was clearly influenced by the colours within the Tutankhamen tomb. [32] The initial movement of Art Deco was certainly geared towards the upper classes and incorporated not only the influences from the Tutankhamen tomb but also the improvements in transport technologies and communication. This brought new and exotic materials to the market such as ebony, shark skin, mother of pearl, lacquer and tropical woods. This allowed for experimentation with new and exciting materials, but still paying tribute to the traditional and ancient cultures where they came from. The Egyptian influence was just one of these influences, although perhaps the most striking of all thanks to the artefacts found and the decorative beauty of the items in the tomb. The rise in consumerism reflected the dawning of a new and wonderful age, and so it was only natural that elements of previously successful and respected societies would be included in design. With no society more famed and revered in the ancient world than Ancient Egypt this meant the design elements crept into many of the styles of age including the Chrysler Building by William Van Alen (1927-1930). Just as the pyramids of ancient times were engineering wonders that looked like they could not be built by the hands of humans, the modern skyscrapers of the 1920’s and 1930’s were designed to look like they were made by machines, with their huge heights and angular structures.[33] However, the movement changed somewhat in the later era of Art Deco and the revival in the 1970’s, where again ‘Tutmania’ took over and the demand from the masses for Egyptian inspired design meant that mass production techniques and cheaper materials were now used and the focus was less on luxury and more on the motifs and exoticism of Egyptian design. The designs became more like reproductions of Egyptian designs than inspirations within a distinct movement. Fashion throughout the Art Deco period though was perhaps one of the most heavily influenced areas of design. Delaunay was one such fashion designer of the Art Deco period who was influenced by Egyptian designs. She had always incorporated different styles into her work, including influences from Fauvism, Cubism and ethnic trends. Her career saw her develop from a painter to a designer, and it was in her capacity as a designer that she was involved in costumes for Diaghilev’s version of Cleopatra (1917). Many of the costumes for dancers of this production could not be full recreations of Egyptian clothing, but instead were Art Deco pieces that hinted at Egyptian motifs through the scarves and other accessories for the costumes.[34] However, it must also be shown that there were a number of designers within the Art Deco movement influenced by other designs. Clarice Cliff marked her Art Deco with different ethnic designs, but was perhaps most famous for her use of bold colours and Cubist designs. Although there are certainly some Egyptian influences in Cliff’s work, it was her hybridity and blending of styles in pottery that made her a success in the late Art Deco period, and still makes her work sought-after today. Cliff mixed themes from the Jazz Age and exotic elements of different ethnic cultures with elements of De Stijl and Cubism to create Art Deco pottery that was influenced by everything yet looked like none of the individual influences. The items she created were meant as household items and used materials that were less expensive than the opulence associated with the earlier Art Deco period. However, the concept of hybridity is certainly an idealistic homage to the hybridity seen within the great and Ancient Empires such as the rule of the Egyptians. Their culture mixed together all of the cultures they had observed and the knowledge they had learnt, which was evident in their beautiful but elaborate designs. Cliff’s design mimics this with its use of hybridity, and whilst visually there are few influences in Cliff’s work to Egyptian design, her use of Art Deco hybridity is indirectly influenced by the hybridity of Egyptian design. [35] Virtually all of the major Art Deco designs have some influence from Egyptian design, either through their visual aspects such as Egyptian motifs or through the ideals of hybridity, exoticism, decoration and aesthetics. The designers that have been looked at in this section give a glimpse at both the visual influence of Egyptian design on Art Deco design as well as the idealistic influence. From the deep-sea blues of the table at Coleton Fishacre to the bejewelled sarcophagus-shaped case created by Cartier, Art Deco owes a great deal of its stylistic and visual appeal to Egyptian Design. This is most evident in large cities such as London and New York where the giant architectural monoliths carry the motifs and flourishes of Egyptian design. Whilst Egyptian design was popular before the Art Deco movement, it was the discovery of Tutankhamen’s tomb in 1922 that really influenced the movement. The artefacts found in this collection were so mesmerising and unlike anything seen before that their style was sought-after as an escape from the previous designs of the late 19th century and early 20th century. This link to Egyptian design is not only in the visual aspects but in this ideal of luxury, exoticism and hybridity that epitomises Art Deco. The next section will conclude the paper, and look at the main points of similarity and influence between Egyptian design and Art Deco, and how this is particularly linked to the Tutankhamen artefacts. Conclusion Art Deco’s goal was to break away from the Art Nouveau of the 19th century and break the rule of not paying tribute to past styles, whilst still looking forward. Art Deco did this by looking at truly ancient motifs and styles from Egypt that was at once primeval and dazzlingly modern because of the distance of time between the modern era and the ancient era.[36] The need to move away from the horrors of the First World War and embrace and new, elegant and decadent present meant that the 1920’s were a place where decorative design took precedence. However, it was the discovery of Tutankhamen’s tomb in 1922 by Howard Carter that really caught the imagination of the public and pushed Egyptian design as a major influence for the Art Deco movement. Although the term Art Deco was not coined until the 1960’s[37], the influences of Egyptian design on the movement in the 1920’s and 1930’s can be seen throughout all aspects of design at this time. The Art Deco architecture of New York and London was heavily influenced by Egyptian motifs including the pyramid shapes, the decorative interiors and exteriors and the sheer size and dominating presence of the buildings themselves. The design aspects of furnishings, jewellery and even fashion were influenced by Egyptian design during the Art Deco period. The two styles have similarities in concept and meaning as well as visual appearance, with both styles being a synergy of different styles and techniques from the past and the present. This is why the influence of Egyptian design within Art Deco is so far reaching, with all the different materials and types of design being used in this movement. Also, both movements place the bulk of importance upon decorative aesthetics, with function important but not at the cost of decoration. The use of precious metals, frequent and multiple design elements and geometric designs also match. Even the ideas of femininity were fairly similar as can be seen through Hollywood movies of the time and their use of sleek, tall women wearing clothes that enhanced their appeal as ‘Goddesses’ or powerful, mysterious women. The movement was replaced by modernism in the 1940’s, but it was once again revived in the UK in the 1970’s with the arrival of the London exhibition of the Tutankhamen artefacts. Egyptian-inspired furnishings, decorations, jewellery and fashion became popular, and this era is often dubbed as the ‘Egyptian Revival Movement’. It coincided with a renewed interest in Art Deco, and shows the deep links between the Art Deco movement and Egyptian design not only in visual similarity but in design ideals and principles. In conclusion, the influence of Egyptian design on Art Deco both in the 1920’s/1930’s and the 1970’s was significant, constituting not only a visual influence on the movement but a stylistic and symbolic significance. Although Art Deco’s primary style of geometric patterns and lines was perhaps more heavily influenced by Cubism, the decorative aesthetics of Egyptian design brought many of the design aspects and motifs that we associate with the Art Deco movement. Bibliography 20TH CENTURY LONDON. (2008) Art Deco Style. (Online). Available at: http://www.20thcenturylondon.org.uk/server.php?show=conInformationRecord.72 (Accessed 25th October 2008). BINNEY, M. (2007) Vibrant motifs from the old world found new life in Art Deco. The Times, November 15th, 2007. Available at: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/specials/tutankhamun/article2864301.ece BRACEWELL, M. (2003) Another Time, Another Place. New Statesman, 132(4631), p. 38+. CHILVERS, I. (1999) A Dictionary of Twentieth-Century Art, Oxford, Oxford University Press. CLOUZOT, H. (1997) Art Deco Decorative Ironwork, Courier Dover Publications. CONDON, S. (2007) How Hollywood manipulates history through costume, University of Portsmouth Dissertation. Available at: http://dissertations.port.ac.uk/179/01/CondonS.pdf CRANFIELD, I. (2001) Art Deco: An Architectural and Interior Design Source Book, Devon, David Charles Publishers. DAWSON, J. (2003) Deco Rationale. The Architectural Review, 214(1275), p. 21+. DOWS, D. (1942) Review of Egyptian Architecture as Cultural Expression by E. Baldwin Smith. American Jo

celilo falls :: essays research papers

Celilo Falls Celilo Falls named after the "Si-le-lah" tribe, was located about one hundred and two miles from Portland Oregon. Today Celilo falls no longer exists because the Dalles Dam was built March 10 1957; it was covered up by what is now Lake Celilo. Celilo Falls was a very important place for Native Americans nearby. Many tribes used the falls for fishing. Fishing platforms were built next to the water and men would spend much of their days catching salmon. Since the early 1800's, Native Americans fished the spring and fall salmon runs, the water's edge, and the shore of the Columbia River. Later, small cable cars built by fish buyers linked the shore to the islands. They used two types of dip nets: one was stationary, the other movable through the water. The dip nets attached to poles ranged from 15 to 25 feet in length. There were about 480 fishing stations around Celilo Falls. Fishers built wooden platforms out over the water catching salmon that weighed up to sixty pounds. The wood platforms were very wet and slippery so the men had to be really strong. The men tied themselves with ropes that they tied around their waists in the event that they fell in the river. During the Great Depression, whites began fishing at Celilo Falls. Indians protected their treaty-reserved stations and the white people had to leave. Soon Congress approved funding for The Dalles Dam, the dam would flood Celilo Falls and part of Celilo Village. The Celilo Fish Committee, The local fisherman protested the dam in formal resolutions and in testimony before Congress. But the dam was built anyway and they lost their place to fish. When the United States government drowned Celilo Falls, it compensated the tribes for flooding their fishing sites. But it didn’t, purchase their fishing rights. Those rights, as set forth in the 1855 treaties, were not affected when the government paid for tribal fishing sites, but the tribes' economy was destroyed. The Native Americans that lived in the area that was covered by Lake Celilo were relocated to reservations. When Celilo Falls was covered up, much more was lost than a historic spot.

Coca Cola Market Plan and Market Research Essay

In the role of marketing consultant, I am presenting a marketing plan and a marketing research brief for Coca-Cola, a leader in the soft-drinks industry. Introduction Marketing is definitely one of the major factors that contribute towards the success of any business. Especially in today’s growing competitive economy it is essential that correct marketing is executed so as to survive and grow in the globalized world. This academic report is intended to provide a detailed analysis of the marketing plan of Coca-Cola Company. The external environment is analyzed to demonstrate the threats that it imposes. It will also help to understand the monitoring system to be able to deter these threats. The analysis is made on the internal capabilities of the company as well. Within these analyses, the objectives of the company have been discussed. A reflection has been done on the marketing strategies undertaken by the company. Amidst all these, possible implementation, control and monitoring system have been highlighted. The marketing plan is followed by a marketing research to identify the area of opportunities. Several resources have been studied to put together the plan and the research. These resources are mentioned at the end of the report. Coca-Cola Coca-Cola was invented way back in the year 1886 by Dr. John Pemberton. He was a pharmacist in Atlanta in Georgia. The formula of Coca-Cola was fabricated by him in the backyard of his house in a three legged pot made up of brass (History of Coca-Cola). The intention at this point was to make a tonic for headache which turned out to be so tasty and refreshing that it gained orders due to this reason. The name Coca-Cola was pronounced by Frank Robinson, who was partner of Pemberton as well as a bookkeeper. He penned the words â€Å"Coca-Cola† in a script which is represented as a flow. This is how the name appears today on the brand and is famous overall. At that time, the average sale in a day was nine drinks. In the entire year, the sale was 25 gallons of the syrup. With the passage of time, when Pemberton started to lose health, he decided and sold off the company to Asa Candler for a consolidated price of $2,300 in 1891. The first time that Coca-Cola was bottled was in 1894, by the owner of the Biedenharn Candy Company, Joseph Biedenharn. With the increased fame of the brand, there were fake imitators that entered in the market. To avoid confusion, the currently famous contour bottle was designed by the Root Glass Company of Terre Haute, Indiana. By the year 1919, the product of the company was spread to all the states and the territories. In the same year, the company was bought by a group including Ernest Woodruff for $25 million. Robert Woodruff’s (eldest son of Ernest Woodruff) leadership for more than six decades made Coca-Cola a big success all over the world. On May 15, 1950, Coca-Cola was the foremost consumer product to appear on the issue of Time magazine. Robert Goizueta became President of the company in 1981. Soon, he was recognized as one of the most successful leaders worldwide.   The Company introduced â€Å"New Coke† in 1985 and later brought up Coke II. This was unable to get the public’s favor and the people demanded their own previous coke back.   Visualizing and passing through all ups and downs, today, Coca-Cola is available in 200 countries over the world and the trademark â€Å"Coca-Cola† is represented in about eighty languages (The History of Coca-Cola). Objectives of the Company The objective of the company is to utilize its assets— its brand, the financial strength of the company, excellent distribution system, worldwide reach, and last but not the least a strong sense of commitment by the team that manages and executes work all across the world—to attain long-term growth that persists and is maintained (Coca-Cola Company, 2010). The vision that the company has for sustainable growth are explained as under: Profit – It works towards being able to provide maximum return to the shareholders of the company. The strategies are framed keeping this objective in mind. People – The workplace should be where people are motivated to work better. Coca-Cola provides a good work environment for the workers to be happy while working. Portfolio – The Company aims to provide the beverage portfolio to the people that are able to satisfy the desires of the people. The marketing research done by the company before the final product, this factor is kept to be checked in the initial phase. Partners – Coca-Cola aims at maintaining a loyal relation with the partners and till date there is demonstrated a good relationship with all. Planet – The Company has an objective to do something different. This is represented by the fact that new types of beverages are introduced by the company to be different from the competitors and provide variety to the people. Productivity – It aims at maintaining to be effective and fast paced company (Coca Cola’s mission, vision and values, 2010). This has been at the core of every action by Coca-Cola as it has an effective space today in the global market. Marketing Plan While a marketing plan is drafted or studied, it required thorough examination and in depth research. Market Segmentation Coca Cola is one of the successful companies in the context of market segmentation as well. Demographic Segmentation – This segmentation is on the basis of age, gender, income and family size of the consumers. It has introduced various flavors for small children group. After a research when the company discovered that the Light Cola was considered as feminine drink by many, it introduced Coke Zero that aims at male consumer group who are health conscious. Different packing has different cost and targets to meet all the income groups. There is economy packs introduced which targets consumers as per the family size. Geographical Segmentation – Due to different climatic conditions and regional differences, Coca Cola varies the taste of the product as per the people of that particular country.   Psychographic Segmentation – The advertisements done by Coca Cola are the best examples to express how the company segments the market as per the interests, attitudes and values of the consumers. Whenever a famous event takes place, the company introduces an ad in context of the event so that it touches the heart of the people. Still, the primary market segmentation that is measurable, accessible and whose response can be noticed and worked upon is the segmentation on the basis of Demographic Segmentation. Coca Cola focuses most on youngsters between the ages of 13 to 25 Marketing Strategies Current Market Strategy Coca – Cola undertakes the segmented marketing strategy by marketing its products to different segments by separate offerings to them. This is called the differentiated marketing strategy.   Coca-Cola is quite popular in the younger group and hence most of its advertisements and campaigns are undertaken keeping in view the younger generation. An appropriate example for this will be that it has put vending machines in the schools and they have announced officially that they will be continuing to target the market. Another example is the â€Å"diet coke† that caters to the need of specific people. The basic product, Coca Cola Soda is targeted to the entire market as a whole. The market strategy thus put to effect by the company is targeting all the possible domains and providing them with soda that meets their demand. This differentiated marketing strategy has provided Coca-Cola with a stand in all the possible markets. Life Cycle of the Product It has been a number of years that Coca Cola has introduced the drink in the market. As we can understand from the history, Coke has attained a stupendous response from the people and their likeness, which has contributed towards the growth of the product. Once the product has been introduces and placed well in the market, comes the maturity stage. And as per the in-depth analysis, Coca-Cola stands at this stage in the product life cycle. At this stage there is a rapid growth in the sales of the product and later starts settling down. To be able to survive at such a phase, it is important to differentiate the product from the competitor’s product. This has been persistently followed by Coca-Cola and as can be seen, has been done very well. Since the sales begin to settle at a particular point, it is essential to give a differentiation to your product. Branding Strategy Coca-Cola is a famous international brand. The company has been working effectively and actively on maintaining its brand equity for quite some time now and has been able to achieve a well know brand equity and attained brand loyalty. Coca-Cola provides a lot of varieties to the people in the range of soda. These varieties cater to the needs of all the market segments. The brand is excellently symbolized in the packaging. This makes it easy for the people to recognize the product. The red color that is implemented is quite eye-catchy and attracts the entire market domain including the primary market of youngsters in the age group of 13 to 25. The contour bottles as well as cans are designed in such a way that the product from Coca-Cola can be easily ascertained. The brand equity by Coca – Cola has been created through rigorous campaigns undertaken and extraordinary advertisements designed for promotional purposes. It is after a lot of effort that Coca-Cola soda has attained this brand equity. The branding strategy implemented by Coca-Cola Company has been quite effective in being able to gain a major market share. There are several kinds of brand strategy that can be implemented for the creation of brand equity. Some of these are – Private brand strategy, Family brand strategy, Manufacturer’s brand strategy and Hybrid brand strategy. Coca Cola has made the use of the Individual brand strategy. This can be explained as major products of Coca Cola are provided with their own brand names. For example, Sprite, Fanta, etc. may be represented and publicized as separate lines; the domain remains the same – Coca Cola. Coca-Cola has introduced new products from time to time. Here is a marketing research brief to demonstrate how Coca-Cola expanded with large range of products. Marketing Research Brief Marketing research is as important as the marketing itself. It is essential that we are aware of the current market and the actions and plans of our competitors so that the framing and implementation of the marketing strategies move in the correct direction. The development of the marketing strategy depends a lot on the marketing research. The plan can only be drafted after there is sufficient information regarding the market.   The implementation of the strategy is dependent on the market research again as before the implementation it is important to know how the draft has to be implemented well to achieve the desired results. Evaluation is a comparison of the achieved result and the expected result. Since, it has to be done on the marketing strategy this has its dependence on market research. There are many opportunities identified for Coca-Cola in the marketing research. These are all derived from the major one is the partnership of Coca-Cola with International Olympic Committee (IOC). Coca-Cola has been a known name so far. Analyzing the responses and current situation, the major challenge faced by the company’s soda pertains to the health issues and concerns. I believe that it is required to revisit the entire make of the soda and check it for any harmful products that can be taken off from the making. Also, there can be some additional nutritional or healthy attributes added to the drink. But all this will be required to be done with the taste of the soda not changing or changing negligibly. A subsidiary of Coca Cola in Britain took a decision of expanding without acquisition of new companies but by itself. This time, the company chose on implementing an internal strategy of marketing to develop new product (A., 2012). Five stages of marketing research will be required to be implemented to develop the new product and float it successfully in the market. Identification of the Opportunity – Understand the concept behind the need of the change and pen down the ideal product Exploring the Solution – Surveys, focus groups and interviews can be conducted to understand the expectations from the upcoming product by the public. Measuring the Effectiveness – It needs to be gauged that if the new product will be effective enough so as to gain the targeted share in the market. Testing the Market – It is quits a costly affair to launch a new product. The internal and external capabilities of the company assist in being able to do so effectively. Track Market performance – After the launch of the new product, the performance needs to be checked and evaluated against the target. External Environment of Coca-Cola We shall conduct PESTLE analysis to understand the external environment of Coca-Cola. This is important because all of the factors are inter-related. If there is a political decision that is taken, it would impact the economic situation of the country and thus the environment (Monitoring system of coca-cola) The first factor is the Political analysis. It inspects the present and prospective political influences. These include the influence of the tax laws, reforms by the government, tariffs and restrictions in trade. Guardian report of August 7, 2006, advises that there was a ban laid on the sale of coke, in some states of India, in the government offices and the institutes pertaining to education. This led to the company being destitute of prospective market of around 30 million. The next is the economic analysis. This analyzes the impact by local, countywide and worldwide. If we look at this side, outside the United States, there is increased sale of beverage without alcohol. This means that all these countries will ensure stability and growth for the company. In the sociological analysis, the analysis catered to the affects to the company with the changes in the attitude and lifestyle of people. This will mean that the target market of the young crowd will keep influencing the strategies of the company. Technology is another significant analysis where it is evaluated that how the company is affected and influenced by the changing technology. Cherry coke was introduced in 1985; this was a result of the technological advancement. The impact that the legislation has on the company is examined through the legal analysis. All the inventions and the developments of the product have to go through proper patent procedure. This is done by the company and like any other sector; it is required to meet the legal requirements. Lastly, the environmental analysis is conducted which ascertains the issues. All the facilities of the company are consistently monitored and checked so as to meet the guidelines set by the government (tabishnehal) It is discovered that the company takes due care in keeping a check and monitoring the external environment so as to keep up with the standards and avoid any prospective threats. Internal Capabilities The analysis of internal capabilities assists in formulating better strategies. Once the internal analysis is done, the company is aware of the resources that are available and are under its control (PremiumWritingService.com) The increase in the revenue of the company as compared with that in 2009 was $6.48 billion in 2010. The total of the capital of Coca-Cola at that time was announced to be $72.929 billion. The company possesses various resources for it to sustain and grow as a leader in the production of soft drinks. We shall review these capabilities in terms of tangible and intangible resources (PremiumWritingService.com). While analyzing the tangible resources, we shall cover the financial, human and physical resources of the company that contributes towards its success. The physical resources comprise of the equipments, infrastructure and the land and buildings. It has the set up units in all the states and regions. Because these are self-owned, it keeps the cost of production low. The financial position of Coca-Cola is not hidden from anyone. It is amongst the largest companies and has a strong financial set up. It is thus easy for it to execute new ventures and innovations because the cost, if productive, is not a restriction. There is highly motivational work environment and thus the staff of the company. The company has worked towards the improvement of its workers through lot of trainings. The workers are therefore able to deliver quality and timely work. The other aspect to look at the internal capabilities is the intangible resources of the company. These comprise of the goodwill, intellectual property and the technology advancement. The company has always had an edge over others through the technological expertise that it holds. It has helped the company to be able to introduce new products in the market which today are quite successful such as flavored drinks. Once these products are discovered, they are patented by Coca-Cola and hence the company enjoys full right over the production of these drinks. The goodwill of the company is stupendous and gives an upper edge to it over any other company. Differentiation There have been lots of changes demonstrated by marketing mix of Coca – Cola.   Product – The Company has almost 3300 products with a range of variety.   Price – The price of the products vary as per the geographical location and the market. Due to variety of products, most of the products have different pricing strategy. Place – It is supplied in most of the parts of the world and is liked by all. It has a planned and effective network of distribution. Promotion – There are many strategies pertaining to promotion and advertisement by Coca-Cola. The marketing mix is floated keeping in view the differentiation as per the product, service, channel, people and image. For the primary target market, the product differentiation is done by keeping in mind the kind of soda that will be liked by this sector. The Service differentiation is as per the needs and requirements of the young crowd which has to be prompt. The images used in the products that are most used by the youngsters are meant to be attractive and eye-catching Positioning By positioning it is meant the process of forming and embedding the image that the product has made in the mind of the customers as compared to the products of the competitors. Many companies make soft drinks these days. Although other companies may try to compete at the level of Coca-Cola, they will be unable to match the level of Coca Cola. Positioning assists in making the customers understand the unique value and image of the product, as compared with the products of the competitors. Coca Cola has plans in place to form such positions that will provide it with a lot of advantage pertaining to its different target markets. The positioning of Coca Cola has been based on the procedure of positioning through direct comparison and it has been able to position its products to be able to place towards benefit of its target market. Most of the people in general, form an image of a product through putting a comparison with some another product. This is quite evident in the well known professional was between Coca-Cola and Pepsi in all the product domains. Supply Chain The supply chain of Coca-Cola Company includes the company itself and nearly 300 bottling partners over the world. These bottling partners are not under direct control and supervision of the company. The entire supply system of Coca-Cola runs through mode of various local and national channels. The company is responsible for manufacturing and selling the concentrates of Coca-Cola, the beverage base of the drink and also the syrup to the bottling operators. It still is the owner of the brand and has the responsibility and accountability for brand marketing initiatives for the consumers. These bottling partners then are involved in manufacturing, packaging, merchandising and distributing the ultimate beverages to the wholesale and retail customers and also to the other vending partners. All of these further sell the products to final consumers. All of the bottling partners of Coca-Cola work in direct contact with the customers. These customers here refer to the amusement parks, convenience stores, grocery stores, street vendors, restaurants and movie theaters. These also help the Company to be able to execute many of the localized strategies which are planned and prepared in partnership with the bottling partners. Market Share In the year 2011, Coca Cola possessed a market share of around 42% as against the 30% of Pepsi’s market share. With the launch of Diet Coke, Coca Cola was able to expand more and augment its earning and profit levels. Monitoring and Controls Monitoring and controlling mechanism permits the companies to be able to check if there exists a variance when the actual budget is compared with the projected budget. This is essential to be executed because it helps in advising and suggesting important and necessary actions to meet the set marketing objectives. There are three tools that have been implemented to assess the performance of the market plan put in place: * Sales Analysis In this sales analysis, the total sales affected is broken down to precisely explain the sales in each segment. This will help in identifying the strengths and weaknesses of the plan in the small sections. The sellers of products of Coca Cola range from chief retail supermarkets to quite small stores at the corner of the street. * Market Share Analysis In this Market share analysis, the business sales of Coca Cola will be compared with the sales affected by its major competitors. Currently, Coca Cola is going through lot of changes and hence aims to regain the similar control and old of the market as it used to have previously. * Marketing Profitability Analysis The Marketing Profitability Analysis checks the cost involved and expended in marketing. Majorly, three ratios are put to use to be able to monitor and control the marketing profitability; they include market research to sales ratio, the advertising to sales ratio and the last one being sales representatives to sales ratio. From the result of these ratios, Coca Cola can determine and gauge any of the emerging trends which may not be welcomed. These can be any variation such as the requirement of a different product altogether. When we compare these ratio results with the actual results it provides the company with an idea on when change should be brought. Recommendation After the research, there are a few recommendations proposed. These include: Coca-Cola has been a known name so far. Analyzing the responses and current situation, the major challenge faced by the company’s soda pertains to the health issues and concerns. I believe that it is required to revisit the entire make of the soda and check it for any harmful products that can be taken off from the making. Also, there can be some additional nutritional or healthy attributes added to the drink. But all this will be required to be done with the taste of the soda not changing or changing negligibly.   Coca Cola needs to consider a number of issues relating to the physical distribution of its soft drink products. A distinctive promotion and communication strategy can be incorporated. Since the value proposition of the company is â€Å"uniqueness† of soda, there should be communication done to demonstrate the distinct features. I believe this will give a sense of confidence to the consumers that they are able to attain what has been promised to them. Conclusion After conducting research and framing the academic report, we have been able to understand the various strategies implemented and the areas of improvement for Coca-Cola. There are some opportunities as well identified which can be worked upon to gain a wider market. The entire research assisted in gaining knowledge and understanding the concept of marketing better. Also, it helped to understand the overall soft-drinks industry – its strengths and weaknesses as well. References A., E. (2012, 09 04). 5 Tips for Developing Product Ranges Through Smart Market Research. Retrieved 01 31, 2013, from www.instant.ly: http://www.instant.ly/blog/2012/09/5-tips-for-developing-product-ranges-through-smart-market-research/ Coca Cola’s mission, vision and values. (2010). Retrieved 01 31, 2013, from ww.coca-cola.co.uk: http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html Coca-Cola Company. (2010, 02 26). Retrieved 01 31, 2013, from www.wikinvest.com: http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Objective History of Coca-Cola. (n.d.). Retrieved 01 31, 2013, from www.coca-cola.co.uk: http://www.coca-cola.co.uk/about-us/history-of-coca-cola-company.html Monitoring system of coca-cola. (n.d.). Retrieved 01 31, 2013, from

Slavery in the United States

The problem of slavery in the territories created tensions that contributed to the breakup of the Union in 1860-61. The main explanation for the origins of the American Civil War is slavery, especially when it came to Southern anger. The Southern anger was based on the Northern attempts to avoid further slave expansion, which lead to numerous acts, and essentially caused the war against Mexico. The United States was a nation divided into two different regions separated by the Mason-Dixon Line. New England, the Northeast and the Midwest had a rapidly-growing economy based on family farms, industry, mining, commerce and transportation, with a large and rapidly growing urban population and no slavery north of the border-states. Its growth was fed by a high birth rate and large numbers of European immigrants, especially Irish, British and German. The South was dominated by a settled plantation system based on slavery. There was some rapid growth taking place in the Southwest, (i. e. Texas), based on high birth rates and high migration from the Southeast, but it had a much lower immigration rate from Europe. The South also had fewer large cities, and little manufacturing except in border areas (which were very influenced by the Northern region). Slave owners controlled politics and economics, though two-thirds of Southern whites owned no slaves and usually were engaged in subsistence agriculture The economic and social differences between the North and the South were two main f actors that caused tensions that contributed to the breakup of the Union. As stated earlier the South was dominated by a settled plantation system based on slavery. Unlike the North in which slavery was frown upon. The North? s economy was based in small farms, and industrial labor in the urban populated cities. As for the North that socially was shaped by European immigration, the South was very much isolated. The North was progressing as labor united various kinds of cultures achieving a society that sustain in each other, unlike the South who solely depended on the Slaves, even though most farms did not contain slaves the Southern society was moved by the richest plantation owners (which did solely depend on slavery). Some other factors that lead to tension leading to the separation of the Union are; States versus federal rights, the fight between Slave and Non-Slave State Proponents, Growth of the Abolition Movement, and finally the election of Abraham Lincoln.